All buyers and sellers can benefit from professional help when navigating the Bay Area’s luxury real estate market. If you’re in the enviable position of buying or selling Bay Area luxury real estate, you may know there are different approaches to finding the best real estate agent.
For instance, many agents specialize in one kind of transaction or the other — some focus solely on new construction, others on commercial real estate, and still others bifurcate into either luxury home purchases or sales (but not both).
Unless you find yourself in a very niche transaction, a better bet is to narrow your search based on neighborhoods. Such an approach can help if you’re selling a house (and therefore are based in one specific location) or know you want to buy in a specific town like Lafayette, Walnut Creek or Danville.
However, experience tends to outperform specialization. In other words, your best next move is to find an agent with years of success, a strong professional network, and the willingness to provide excellent service. Together, all these traits make for a winning combination anywhere you go in the Bay Area.
Finally, there’s also the matter of longevity. If you anticipate you’ll be active in the market for multiple transactions, you should know the long list of benefits from working with a single Bay Area real estate agent. Having one point of contact and one source of information can be extremely helpful.
Below is a breakdown of what real estate agents do and why you should work with the same realtor, whether you’re a first-time homebuyer or a real estate veteran coming to the Bay Area from out of town.
Selling your home
When selling your home, you’ll want to work with a professional realtor who markets homes on behalf of sellers. As you may know, their job is to coordinate each step during the entire selling process. At minimum, the agent you choose should be all over the following tasks:
- Arranging a home staging to make the home look its very best for photos and tours
- Hiring a professional photographer for the listing
- Researching comparable homes that recently sold in the area as part of a CMA
- Pricing the home and developing a listing strategy
- Scheduling and coordinating showings or open houses
- Spearheading paperwork
- Overseeing all marketing efforts, including positing the property on the MLS, their website, and major real estate sites
Buying your home
At minimum, your buyer’s agent should:
- Learn exactly what you’re looking for in a home
- Advise you about various homes and neighborhoods
- Find the perfect property or properties for you
- Negotiate the offer on your behalf
- Recommend other professionals, such as home inspectors, movers, mortgage brokers, and real estate attorneys, who can ease your transition to a new house
Knowing the many benefits each type of agent provides, you can see that it requires a lot of skill to be a representative for buyers and sellers. While many agents specialize in one over the other, Kelly Crawford and his team are savvy in both.
How to choose the best realtor for the job
- What is their communication style, and what is the best way to reach them?
- How long have they been working in real estate?
- Do they work with a team?
- How does their commission work?
- How many active clients do they currently have? (If the realtor is working with multiple clients right now, ask how they’ll be able to devote the time required to assist with your home sale and purchase.)
- Do they have references you can call?
- Do they live in the area where you’re looking to buy a home?
Develop a working relationship
As an added benefit, you’ll only have to vet and get to know one individual — meaning they’ll have a better grasp on exactly what you’re looking for when buying and listing in markets like Lafayette homes for sale. They’ll know what you like, want, and expect, making life much easier during the stressful process of buying and selling Bay Area real estate.