Expert Guidance & Strategy for Selling Your Home in Lafayette & the East Bay
Selling a home in today’s East Bay and Lamorinda market requires more than good timing—it requires a thoughtful strategy, local expertise, and clear guidance at every step. The Kelly Crawford Team helps homeowners navigate the selling process with confidence, combining deep knowledge of Lafayette, Orinda, Moraga, and surrounding communities with a proven, results-driven approach.
From pricing and preparation to marketing and negotiation, we focus on positioning your home to attract the right buyers and achieve the strongest possible outcome. Whether you’re planning ahead or ready to sell now, our team provides the insight, strategy, and support needed for a smooth and successful sale.
We start with a detailed analysis of recent sales, current market competition, and buyer demand in your specific neighborhood. Our pricing strategy is designed to position your home competitively from day one—maximizing interest while protecting value.
Not every home needs the same preparation. We provide clear, practical recommendations—whether that means light staging, strategic renovations and updates, or simply presenting the home at its best—so you invest where it matters most.
First impressions matter. Professional photography, compelling presentation, and strong positioning ensure your home stands out online and captures buyer attention across major search platforms.
We combine targeted online exposure with local market insight to reach qualified buyers. Through open houses, strong agent networking, and strategic outreach, we generate interest from buyers who are well-matched and ready to move forward.
When offers arrive, we guide you through each one clearly—evaluating price, terms, contingencies, and timing. Our negotiation approach is thoughtful, strategic and always aligned with your goals.
From inspections to escrow to closing day, we manage the details and keep communication clear. You’ll always know what’s happening, what’s next, and how decisions impact your bottom line.
What East Bay and Lamorinda sellers need to know before listing their home.
Before listing, it’s important to understand your home’s value, market conditions, and how buyers are behaving in your specific neighborhood. We help sellers prioritize preparation, pricing, and timing so the listing launches with clarity and purpose.
Your home’s value is based on recent comparable sales, current inventory, condition, and buyer demand—not online estimates alone. We provide a detailed, local valuation to help you price confidently.
Pricing strategy is one of the most important decisions you’ll make. We analyze neighborhood data and buyer activity to position your home competitively while protecting long-term value.
Not every home requires updates. We help you decide which improvements—if any—will have the greatest impact on buyer interest and return, so you avoid unnecessary expenses.
In most cases, we strongly advise staging your home. It is one of the investments in the Home Selling Process that pays off immensely. You want buyers to be able to see themselves starting a new chapter in your home. You want that home to be presented as well as possible.
Timelines vary by neighborhood, price point, and market conditions. Well-priced and well-presented homes often see strong interest early, but we set realistic expectations based on current data. In 2025, Lamorinda had a 10 Days On Market Average.
Sellers typically plan for agent commissions, escrow and title fees, transfer taxes, and any agreed-upon repairs. Capital gains tax is also a consideration. We review expected costs upfront so you can plan confidently.
We combine professional presentation, online exposure, open houses, and strong local agent relationships to reach qualified buyers and generate meaningful interest.
We review all offers carefully, breaking down price, terms, contingencies, and timing so you can make informed decisions and negotiate from a position of strength.
In multiple-offer situations, we help you evaluate more than just price—looking at buyer strength, terms, and overall fit—to select the best outcome. You want to consider a few factors in a multiple offer situation.
Yes. We help coordinate timelines, strategy, and next steps to make the transition as smooth and stress-free as possible.
We specialize in Lafayette, Orinda, Moraga, Walnut Creek, Danville, Alamo, and surrounding East Bay communities.
It begins with a conversation. Contact us to schedule a seller consultation or request a home valuation to start planning your next move.
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Read MoreInsightful local knowledge and extensive expertise. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come.
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